Serbian Library Association welcomes you to the 70th Anniversary celebration on December 14th and the Annual Conference that will be held on December 13 – 15, 2017 at the National Library of Serbia and University Library “Svetozar Marković” with the topic:

What I talk about when I talk about libraries: Advocacy, Promoting and Lobbying


Call for Proposals

Aim and Topics

In the year when the Serbian Library Association (SLA) marks seven decades of its work (1947–2017), it organizes the 14th conference with international participation dedicated to the questions of advocacy, promotion and lobbying on behalf of libraries and library and information activities.

The SLA conference will gather librarians and stakeholders from the country and abroad, who will present successful stories, fulfilled and envisioned projects, realized and planned initiatives and strategies. Inspired by the title of the book written by the famous author Haruki Murakami (What I Talk About When I Talk About Running), we want to explore practical examples, steps, preparation and everyday experience, but also to discover the most desirable partners for advocating and lobbying on behalf of libraries, and define the target audience for the promotion of libraries in the 21st century with the aim of recognizing their values and obtaining a better position for them.

Suggested topics:

  • Visibility of libraries in the media and community
  • Skills and knowledge we need for advocacy
  • The role of libraries in the United Nations Agenda UN 2030 and society development
  • How do the different types of libraries support the Sustainable Development Goals (SDGs)?
  • Library statistics for the effective storytelling and performance
  • Budget and financing: do we have an alternative?
  • The role of library associations in advocating, lobbying and promotion
  • Partnerships and networking
  • Methods of communication with decision-makers
  • Campaigns, activism and social media
  • Multimedia and innovative tools
  • Library users as advocates
  • Communication strategy, public relations and marketing
  • Training programs, workshops and forums

The matters of interest for the conference are all sorts of projects or initiatives that introduced significant acts of advocacy, promotion or lobbying on behalf of libraries, but also the methods of how the ideas could be presented to those who make decisions or whose impact can lead to a positive outcome: representatives of the library founders, cities and municipalities, ministries, other cultural institutions, the public, civil sector, non-governmental organizations, professional associates, other factors in the country and abroad. Apart from the experiences shared among librarians, it is desirable to hear out library partners as well as observations on library initiatives of the representatives from other professions like marketing, public relations, management etc.

Within the 14th SLA conference, both the pre-conference focusing on advocacy and special meeting of the SLA on the occasion of the Association’s Jubilee (1947–2017) will be held, when the SLA will hand out its letters of thanks and rewards.

Format and Submission of Papers

The official languages of the conference are Serbian and English, with simultaneous interpretation.

The conference will cover three types of papers: professional papers (full texts), short presentations of the best practice (PechaKucha) and poster presentations.

We invite all interested authors to send abstracts both in Serbian and English up to 300 words, with contact information, professional affiliations and information on format (whether it is a professional paper, short presentation or a poster) to the address konferencija2017@bds.rs  by 15 September 2017.

The authors of the accepted papers for the conference will be informed by 15 October 2017. Proceedings of the selected papers from the conference will be printed in 2018.


Important Dates

First call: 20 June 2017
Second call: 5 August 2017
Third call: 1 September 2017
Deadline for submission of papers: 15 September 2017
Notification of acceptance: 15 October 2017
Registration for the conference starts on: 1 November 2017
Conference: 13-15 December 2017
Proceedings: 2018


Registration form for the conference will be posted on the conference website by 1 November 2017. Conference registration fee is 2.000,00 RSD and it includes registration for all days of the conference, conference material and refreshment during the conference.

Members of the SLA and students do not pay the registration fee, as well as the authors who participate in the conference.

Conference participants cover travel and accommodation expenses.


SLA conference provides plenty of informal networking among its participants and sponsors.

Sponsor Showcase offers further opportunity for attendees to network and review information products, services and resources available now. The conference is structured so that coffee breaks, lunches and receptions give sponsors prime time to talk with attendees and establish their information needs. The format for this Showcase exhibition area offers opportunities for quick demos and informal conversations throughout the event.

Click here for invitation to sponsor.

To discuss SLA conference range of sponsorship opportunities, contact konferencija2017@bds.rs