Serbian Library Association welcomes you to the 70th Anniversary celebration on December 14th and the Annual Conference that will be held on December 13 – 15, 2017 at the National Library of Serbia and University Library “Svetozar Marković” with the topic:

What I talk about when I talk about libraries: Advocacy, Promoting and Lobbying

The SLA conference will gather librarians and stakeholders from the country and abroad, who will present successful stories, fulfilled and envisioned projects, implemented and planned initiatives and strategies.

Topics will include visibility of libraries in the media and community, advocacy skills and knowledge, the role of libraries in the United Nations Agenda UN 2030, partnerships, networking, campaigns, activism and education.



Keynote speakers, December 14 and 15, 2017

image1Loida Garcia-Febo
American Library Association President-elect

Together we can: Empowering ourselves to advocate in challenging times

Loida Garcia-Febo is an international librarian and consultant, researcher, speaker and writer of topics such as human rights, access to information, advocacy, diverse populations, new professionals and continuing professional development. Recently, she was elected President-Elect of the American Library Association (2018-2019). She is a member of the ALA Executive Board and the Chair-Elect of the ALA’s International Relations Round Table. Loida is the 2015 Elizabeth Martinez Lifetime Achievement Award from REFORMA and a recipient of the ALA’s Elizabeth Futas Catalyst for Change Award. 


Barbara Schleihagen
German Library Association

Strike while the iron is hot: Lobbying for libraries in times of digital transformation

Barbara Schleihagen is Executive Director of the German Library Association representing about 10,000 libraries and based in Berlin, Germany. She is a trained librarian and holds a Master degree (MSc Econ) in “Management of Libraries and Information Services” of the University of Wales. Her engagement in the International Federation of Library Associations and Institutions (IFLA) goes back to 1997, when she gave a presentation on European lobbying for libraries as EBLIDA director.


Dr Nenad Vasić
Institute for International Politics and Economy

From Book to Library in Modern World: A Story About Lobbying

Dr Vasic works at the Institute for International Politics and Economy since 2014. He is the author of the book “Introduction to Lobbying and Lobbying Science”, “Comparative Lobbying Systems” and “Lobbying in International Organizations”. The main areas of his academic interest are South East Europe, European Union and policies towards neighbouring countries, international relations, public diplomacy, lobbying, conflict theory, crisis management and peaceful resolution of crises.


Pre-conference workshop facilitators, December 13, 2017


Mr. Sc. Davorka Pšenica
National and University Library, Zagreb

Mr. Sc. Davorka Pšenica graduated from the Faculty of Political Science in Zagreb where she gained her masters degree in the field of Information Science and Communication. She works as Librarian Advisor at the National and University Library in Zagreb (NSK). As Head of Public Relations, Davorka establishes the foundations of corporate communications in libraries. Davorka is one of the founders of the Croatian Library Association’s (CLA) Section for Advocacy.  She is a president of the CLA’s Section for Free Access to Information and the Freedom of Expression.


Edita Bačić, dipl. iur.
University of Split, Faculty of Law Library

Edita works as a head of the Library of the Faculty of Law in Split. She has published over 50 professional papers on advocacy for libraries, higher education libraries and free access to information. She is one of the founders of the Advocacy Working Group of the Croatian Library Association (2004) and a trainer in the Center for Continuous Professional Training of Librarians (National and University Library) in the field of advocacy.


Mašo Mehmedović
Bosnia & Herzegovina

Mašo Mehmedović completed his undergraduate and master studies in Comparative Literature and Library Science at the Faculty of Philosophy, University of Sarajevo (2013). Mašo was awarded the Kemal Bakaršić Foundation Award in 2016 for his engagement in advocacy and lobbying for the status of unemployed graduate librarians, and launching an initiative to raise questions about the library profession in the public space. He just finished his work on a documentary film about librarianship in Bosnia and Herzegovina.


Sponsors 2017









Ministry of Culture and Information of Republic of Serbia

National Library of Serbia

University Library “Svetozar Markovic”


Faculty of Philology, Library and information science


United States Embassy, Serbia

French Institute of Serbia

adligat logo

Book and Travel Museum

Faculty of Music